Floral design or floral arts is the art of creating flower arrangements in vases, bowls, baskets, or other containers, or making bouquets and compositions from cut flowers, foliages, herbs, ornamental grasses, and other plant materials. Often the terms "floral design" and "floristry" are considered synonymous. Florists are people who work with flowers and plants, generally at the retail level. Floristry differs from floristics, the study of distribution and relationships of plant species over geographic areas. Floristry also differs from horticulture, which more broadly relates to the cultivation of flowers and plants so they will remain fresh as long as possible, and would be desirable for purchase, which also involves knowledge of customers' requirements and expectations. The ability to create a variety of floral designs such as wreaths, bouquets, corsages, boutonnières/'buttonholes', permanent arrangements, and other more complicated arrangements are also important.

The best flower delivery is one made fresh by our network of local florists. Handcrafted arrangements of freshly cut blossoms make for a radiant surprise, and you can choose to have the bouquet delivered to home or office. Express your adoration on your anniversary, send a bouquet of gratitude, or select from our most popular flowers to provide a perfect "just because" gift.
Flower.com. While boasting a less-cluttered website than its twin company, JustFlowers.com, Flower.com still has, to put it bluntly, a crappy website. Blurry pictures, poor product descriptions, and an overall “it’s 2002 and online shopping is a new phenomenon” feeling left a bad taste in our mouths. But, the bouquet itself was perfection and looked just like its (blurry) online picture — at least, in Chicago and North Carolina. But the bouquets received poor scores in both Wisconsin and Seattle. Our Wisconsin tester reported that while her flowers weren’t show-stopping, they looked decent — once they actually arrived. Delivery was delayed — twice — because the florist was out of red roses. At our Seattle location, we were greeted with a bouquet that looked drastically different than the online photo, complete with a different vase, no baby’s breath, and a scant amount of greenery. You win some; you lose some, but at $85.46 for a dozen delivered roses, it’s an expensive gamble.
Our florists put all their skill and passion for their art into composing this gorgeous seasonal bouquet: Soft pink 'Kiwi' roses mingle beautifully with delicate indigo blue double lisianthus, white alstroemerias, fragrant freesias, 'Paco' violet calla lilies and dianthus. We're sure you'll love this wonderfully harmonious composition, in gorgeous shades of blue, indigo and creamy white.
Fresh cut flowers should be easy-peasy. After all, the work of cultivating them has been done for you, so you all you have to do is fill a flower vase with water and toss them in, right? …Not quite. While displaying a Bouq is more low-maintenance than achieving the perfect pH balance of your indoor hydrangeas’ soil, there are some common mistakes you’ll want to avoid in order to give your flowers the best shelf-life – or should we say vase-life? – possible. So without further ado, here are the most common flower display mistakes to steer clear of when you get your Bouq home.   Forgetting to Change the Water We all know fresh cut flowers are a temporary delight. So, will it kill your flowers to let them sit in days-old water? Technically, no – sadly time is already on that task. But to make your Bouq last as long as possible, it’s best to change the water every two days. Letting Your Flowers Go Hungry So we’ve covered hydration and the need for clean water – but your fresh cut flowers need to be fed, too! Most fresh flowers come with one or two packets of cut […]
For far-away friends and family, sending a plant gift or online flower delivery is a way to share beauty across distance. Overnight flower delivery allows you to send a lovely gift of fresh flowers or a blooming plant gift at a moment’s notice. No matter which plant gift you choose, count on us to send flowers or a plant gift in perfect condition and in time for your occasion. Sending flowers overnight or with standard shipping is a wonderful way to show your appreciation for the special people in your life.
Education, both formal and informal, is another significant segment of the floristry industry. Established floristry designers and artists impart their craft to students interested in floral design as hobby or career. Courses are generally available through community colleges, private post-secondary vocational schools, and professional florist trade associations.
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